Emotions rule markets. But it shouldn’t rule wealth management behavior.
Market behavior is naturally emotional because investors are human and react to both positive and negative developments. The old saw—that fear and greed rule the stock market—as as true today as it ever was.
Succeeding as an investor means sticking to your plan and not losing your cool when others are panicking.
Forté is committed to the long view. Our principals have many years of experience and bring that market wisdom to bear in every market environment, up or down. Our role is to dampen emotion, keeping our eye on the long ball, and talk you through market swings so together we stay on course.
Staying steady takes discipline, focus and experience. It’s our ruling principle when emotions challenge strategy and our goal of long-term investment success.