The single most important determinant in portfolio performance? Appropriate long-term asset allocation.

Each client is unique and deserves a custom portfolio designed strategically to meet their needs. Therefore, Forté doesn’t offer a one-size-fits-all approach to money management. We custom tailor portfolios on a client-by-client basis. 

There’s nothing off the shelf about Forté portfolios.

Yet, every client wants the same basic thing: optimize returns while mitigating risk. And the key to delivering that—a personalized strategy delivering balanced results—is asset allocation.

Asset allocation is the practice of placing client assets in different asset classes. For example, holding a portfolio of both stocks and bonds can help cushion clients from the volatility of stocks while providing income.

The mix of growth assets (stocks) and incoming producing assets (bonds) depends on the specifics of each individual and their stage of life. For example, a client closer to retirement will likely shift more towards income and less towards growth—subject, of course, to each individual. 

Forté’s asset allocation approach: One size does not fit all! We combine solid analytics with careful listening to what each client wants and needs.

Next, let’s look at the benefits of bonds in asset allocation.